G-Shock‘s UK flagship store on Carnaby Street was the location for the energetic launch party to celebrate G-Shock being the official timekeepers for the upcoming UK B-Boy World Championships.
The event featured special performances from Soul Mavericks, Plague, Indahouse and DJ DBO, taking it in turns to light up the downstairs dance floor. An open bar meant drinks were flowing all night, giving some people enough liquid confidence to try their own skills at jumping in the dance circle.
As well as the pumping party downstairs, guests were allowed to wander the street-level shop floor, where a range of limited edition, Pro-Tek, Edifice and Casio watches are all displayed.
The B-Boy World Championships will be held on April 14th at Islington Assembly Hall, with an after party at the O2 Academy Islington. Tickets can be purchased here.