Our favourite international fashion designer, Karl Lagerfeld, just announced that he will be collaborating with Australia’s very own, ModelCo. Launching in early 2018, Lagerfeld will create a cosmetic collection with the cosmetics brand, which will feature a range of chic beauty products.
ModelCo caught Lagerfeld’s eye a while back though its celebrity brand alignment. Shelly Sullivan, the founder and CEO of the brand, who was a former model agent, transformed her agency into a cosmetics empire. With the brand’s modelling heritage, names such as Elle Macpherson, Danni Minogue, Rosie Huntington-Whiteley and Hailey Baldwin have graced the campaigns, eventually paving the way for Karl Lagerfeld.
“We are honoured to partner with Karl Lagerfeld, one of the world’s most renowned and iconic names in design, and make this the most coveted beauty collection of 2018,” said Sullivan.
“This super fun, highly coveted and collectable collection will combine our high-quality formulas and innovative, technical packaging with Karl Lagerfeld’s unmistakable artistic aesthetic that’s sophisticated, modern and cool.”