This time last week, we attended the launch of the SS17 fashion season at Westfield Doncaster in conjunction with their Fashion Weekend. Hosted by celebrity fashion stylist Lana Wilkinson and popular blogger/influencer Lindy Klim, we were spoiled with roaming canapes, endless champagne and a showcase of the latest trends.
Melbourne’s fashion bloggers, media and beauty crowd flocked to the shopping centre for the fabulous launch event. Held in a sectioned-off area called the Style Lounge, the launch was complete with a live DJ and bar offering gorgeous little gin bottles (compiled with labels made specially for the event), alongside martini glasses filled with champagne and pink rose petals to garnish. Ooh, let’s not forget the delicious ice-cream we indulged in, courtesy of Millennial Pink Soft Serve Ice Cream, and the quaint Mecca Cosmetica Beauty Bar! The whole scene was very feminine, fun and PINK, which is, needless to say, a very suitable aesthetic to that of the incoming SS17 trends.
And so, what’s in season you ask? Think bright, popping colours making a come back. Think big, bodacious, flared sleeves making a statement. Think new romantic styles with ruffles, florals and chiffon material. Think shoulders – but NOT 80’s shoulders – rather, a more refined yet still solidly structured shoulder. These are just some of the trends we’re looking forward to welcoming as we dive into the warmer seasons.
To shop the trends at Westfield Doncaster online, click here, otherwise if you are Melbourne-based, be sure to head into the shopping centre to check it out!