In further exciting news for the Adelaide Fashion Festival, Mercedes-Benz Adelaide has been announced as the presenting partner of this year’s event.
Minister for Tourism Leon Bignell announced the huge partnership at the Mercedes-Benz showroom yesterday.
“Mercedes-Benz is synonymous with leading design, innovation, high value, elegance and authenticity and these are the hallmarks of the Adelaide Fashion Festival.” Mr Bignell said.
Models wear Paolo Sebastian with hair by Clipjoint and makeup by Media Makeup
The luxury car brand is known for partnering up with fashion around the world, including events in New York, Los Angeles and Berlin, as well as hosting Australia’s main fashion week in Sydney.
Mercedes-Benz Adelaide General Manager David Upton was there to announce the news, and was excited at the prospects of the new relationship.
“It is a natural fit for Mercedes-Benz Adelaide to be the presenting partner of the newly invigorated Adelaide Fashion Festival, as our brand proudly has a strong association with fashion throughout the world and in Australia.” Mr Upton said.
Tourism Minister Leon Bignell with Mercedes-Benz Adelaide General Manager David Upton and Paul Vasileff of Paolo Sebastian. Models wear Paolo Sebastian with hair by Clipjoint and makeup by Media Makeup Store
The announcement comes shortly after it was revealed Events SA would be running the festival this year.
The new changes have already started showing results, with local couture label Paolo Sebastian announcing a second 2016 Autumn/Winter show for the festival, after the first sold out quickly.
The Adelaide Fashion Festival will run from the 22-25th of October. We look forward to seeing you there!
