Melbourne Spring Fashion Week is coming!

This just in: renowned Australian actress Isabel Lucas will be flying all the way down from Los Angeles to return to her hometown as Melbourne Spring Fashion Week‘s official 2016 ambassador.

Best known for her roles on Home and Away and Transformers, this Australian beauty will be the perfect candidate to represent Melbourne’s fashion talent.

“MSFW continues to grow as the city grows, showcasing the best Melbourne has to offer in fashion, shopping, entertainment and hospitality,” says Lord Mayor Robert Doyle.

“Isabel is an internationally renowned talent and her fashion credentials make her perfect for the role of MSFW Ambassador.”

Isabel Lucas MSFW

This year’s fashionable face of MSFW: Isabel Lucas

Yet another exciting twist will be the introduction of a MSFW mobile app in partnership with IBM, which will be available for download on iPhone via the app store from August the 1st (sorry android users!).

We know you all can’t bear to tear yourselves away from your screens, so be sure to get downloading the app to keep updated on all the fashion news this MSFW!

Again this year, Vogue Australia will be partnering with Melbourne Spring Fashion Week, with the ‘Vogue American Express Fashion’s Night Out’ returning for its second year round on the opening night.

For more information on the rest of what is in store for the MSFW program this year, visit http://melbourne.vic.gov.au/msfw. Tickets always sell fast so don’t miss out on your chance to mix and mingle with Melbourne’s thriving fashion community!

 

 

Images: MSFW FacebookIsabel Lucas Twitter.

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